Corporate Brand

This year is a milestone year as it marks the 25th anniversary since we restarted as Aozora Bank in 2001.
In this era of accelerating change, we are committed to taking the next step forward together with our customers, society, and the financial world.
“Creating Possibilities” expresses the future we aspire to create by putting into practice our management philosophy of
“contribute to the development of society through the creation of new value-added financial services.”

Our Strategic Investments Business supports corporate transformation through banking products and services;
our wealth management (AUM) business offers investment opportunities in a positive interest rate environment;
and GMO Aozora Net Bank walks alongside small businesses and start-ups by leveraging its advanced IT capabilities.
These services, which are now our growth drivers, represent businesses that our Group explored and fostered
by venturing into areas that were once considered too challenging,
as well as into new opportunities emerging amid changing environments.
Through these challenges, we have grown together with our customers.

“A bank that pioneers new fields considered challenging by society”
—this founding spirit, dating back to the establishment of the Nippon Fudosan Bank in 1957, is the origin of today’s Aozora Group.
This spirit lives on as the driving force behind our Group’s distinctive financial services.

Through providing financing, our Group aims to create possibilities for our customers’ businesses and lives,
to create possibilities for the growth and careers of each employee, and to create possibilities for society and the financial industry.
We will actively pursue business opportunities that contribute to solving social issues.

Under the concept of “Creating Possibilities,” the Aozora Group will continue to serve as a
financial group that leads in times of change,
delivering sustainable value creation and contributing to society.

We chose the name “Aozora Bank” to reflect our aspiration to remain a clean, open, and fair-minded financial institution.
Throughout the changing seasons, people look up to the blue sky with feelings of hope, dreams, and courage.
We earnestly wish to share these feelings with our existing customers as well as with our future customers.

Cutting through the open sky, the “Future Stream” surges upward powerfully and abundantly.
The diamond-shaped square colored in “Eternal Blue” is intended to symbolize intelligence and trust,
while the white stream at its center signifies an energy that generates hope for the future.
Overall, we have created an elegant and dynamic form of visual identity through focusing on simplicity.
This symbol represents our firm commitment to challenge new possibilities in financial services and contribute to the creation of
a more prosperous society, by leveraging our innovative thinking and creativity, unlike that of conventional banks.

Name of Symbol

“Future Stream”—current toward the future

Name of Corporate Color

“Eternal Blue”—aspiration for eternity